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Apr 24, 2022

Advertising and innovation are perhaps the two most important components of a company, and both are changing faster than ever before. So, how can advertisers better understand and harness the influence of social media content creators?

Our guest on this episode is Geoffrey Colon, Head of Brand Studio at Microsoft...

Apr 21, 2022

76% of people say networking is the top driver for attending an event, but the amount that have a plan to achieve that goal is much smaller. With many events having moved to a digital platform, networking has become harder - and yet, even more critical to success.

To help understand the problem, and find some answers,...

Apr 17, 2022

Few children say, ” I want to be a thought leader when I grow up.” So, when did you realize this was what you wanted to do with your life?
Every thought leadership practitioner comes from a unique background. Most began in other roles, following twisted paths that unexpectedly led them into thought leadership....

Apr 14, 2022

Ever thought you'd found the best solution - only to discover in a few years (or a few months!) that the solution was unsustainable?

The truth is that management solutions are complex, and sometimes our answers only complicate the original challenge.

We’ve turned to one of the grandfathers of thought leadership, Art...

Apr 8, 2022

Many thought leaders start with speaking, consulting, and creating content. They love their insights, and want to share them - but they don't always stop and think about their business model. What products will you offer? How will you market them? What kind of ROI, KPI and other metrics will you use?

What would it be...