May 18, 2023
Our guest today is Miriam Schulman, a portrait
painter who has had her work displayed in galleries and collected
internationally. While this might seem like an unlikely guest for a
thought leadership podcast, she is also the author of Artpreneur: The Step-by-Step
Guide to Making a Sustainable Living from Your Creativity,
host of the Inspiration Place podcast and
creator of the popular online art class site, the Inspiration Place.
Lots of people have incredible talent. Unfortunately, most creative
talent goes overlooked and underappreciated. Miriam shares how the
same creativity that feeds your talent can be turned into a
survival strategy - through clever marketing. The ability to try
new things and be creative can trump a lack of experience (even in
marketing!), if you are willing to do a little hard work.
Miram discusses her book launch, and how she is marketing her book
using the same advice she offers others. In addition, she shares
strategies that her book launch team uses, including pre-order
bonuses, social network campaigns, and other incentives that help
her get reviews and buzz - before the book even hits store
shelves.
Whether you are an artist seeking advice on making your passion
profitable, or a traditional thought leader trying to spread the
word about your content, this conversation has some incredibly
useful advice you can put into action right away!
Three Key Takeaways:
* Cheaper is not always easier to sell. Regardless of price,
your audience must understand how your offerings will benefit
them.
* Friends, family, and co-workers will be happy to share your
works, but you can make it easy for them and increase the odds of
them sharing by writing a blurb for them.
* Book reviews are an important part of a launch
strategy. They create social validation for those who are not
familiar with your work.