Sep 7, 2023
There are few thought leaders who work behind the scenes to
create, develop, and deploy programs while simultaneously being the
face of the brand.
What does it take to find success on both ends?
Today we’ve invited internationally recognized presenter, content
developer, business leader and coach Curtis Bateman! He is currently the Vice
President of International Direct Offices at FranklinCovey, and was previously the President and
CEO of Red Tree Leadership before orchestrated a buyout to
FranklinCovey.
With few thought leaders working both the back and front of the
house, Curtis gives us some insights into what it takes to be
successful doing both. He tells us about the passion and
extra hours that are required to practice what you preach.
However creating doesn’t have to be a solo job, in fact, Curtis
shares how having Brain Buddies can help sharpen your skills.
Having a knowledgeable team around you to help research stories and
ideas as well as draft or polish content creates a high quality end
product.
Curtis tells us how being in the market place every day while
creating content creates a constant cycle of feedback as content
goes out to the audience, gets live reactions, and can be revised
based on that input. This system has been used to pressure test
everything from their framework to his newest book Change: How to Turn Uncertainty Into
Opportunity.
Having had a boutique company that exited to FranklinCovey, Curtis
fully understands what it takes to position yourself for
acquisition. While each instance is different Curtis shares
how having principle-based content that matched up with the
prospective buyer, having a Fortune 50 client, and thought leaders
with significant industry experience that were capable of making
contributions inside the new organization all played a role in a
successful acquisition.
Three Key Takeaways:
· Content creation doesn’t have to be a
single player game. By working with others you can polish
your skills and elevate your content.
· Taking ideas to your audience and
revising based on feedback can give you real time advice on where
the market agrees or disagrees with your content.
· Exiting a boutique firm for a bigger
company means you don’t get to touch every aspect of the business
anymore. You have to learn to trust others.