Sep 14, 2023
The road to becoming a Thought Leader is never
a straight one. So going from college basketball coach to
book influencer might not seem that odd. Still, the map to get
there is fascinating!
Our guest today is Owen Sammarone the Founder and CEO of Unleash the Knowledge, LLC; an online, educational
community of lifelong learners and avid readers helping authors
reach a larger audience.
Having a business based around books you might assume Owen has a
background in publishing or marketing, but he was previously a
graduate assistant with the UConn men’s basketball program.
Owen shares that while he loved basketball his true passion came
from the self-development habits of coaches.
Owen began to explore what his coach was reading and listening to,
then sharing the takeaways he found on Instagram, nurturing a following of
self-development junkies. After Owen was contacted by a heart
doctor, seeking to pay for promotion of his new book to Owen’s
followers he realized Unleash the Knowledge could be more than a
social media platform. IT could become a business model.
Through this episode Owen shares his journey growing his platform
and finding his footing as well as tips you can use to grow your
own social media platform!
Three Key Takeaways:
· In order to grow a social media
platform you need to create a niche that works for your audience
and provides value.
· Certain social media platforms tend
to skew towards certain trends or topics. That doesn’t mean
you can’t grow a successful audience outside those bubbles if you
are dedicated to it.
· Growing a platform requires
consistency. You can’t just post when you need something from
your audience.