Nov 2, 2023
Moving from internal thought leadership to
being a solo act means having to take on a lot of new roles.
Marketing, research, and publishing all fall on your shoulders
now.
Are you prepared?
Today our guest is Dan
Pontefract, who, after a long prosperous career at companies
like Telus, struck out on his own as a leadership strategist,
change expert, keynote speaker, and award-winning author. His
fifth book Work-Life Bloom: How to Nurture a
Team that Flourishes will be released in November of
2023.
Dan shares his journey from working at Telus as Chief Learning
Officer, using the company as a lab with the ability to real-time
test ideas to teaching the models he helped create internally, to
external companies guiding others through leadership development
and culture change.
As an author much has changed over the ten years since his first
book was published. Dan shares his experience both with
untrustworthy and fantastic partners in publishing. In
addition, he explains why you should be ready to market the book
yourself, the big differences between self, hybrid, and traditional
publishing!
If you are just getting started or about to break out from
corporate thought leadership, Dan provides valuable advice for
thought leaders at any stage!
Three Key Takeaways:
· When doing market research look at
others in your sphere at your level. Then look at those above
you and determine what sets them apart. What can you learn from
what they are doing?
· Be continually and continuously
adding to your body of work.
· Thought leadership can take a product
that might not land you a meeting, and open the door to a more
interesting conversation.