Aug 15, 2024
In the latest episode of Thought Leadership Leverage, Peter
Winick chats with Julie Williamson, CEO of The
Karrikins Group. Julie is a trailblazer in connecting
communication, design, strategy, sales, marketing, and service
to drive sustainable growth.
Julie shares her unconventional journey into thought
leadership.
Despite her passion for writing and English, she opted for a degree
in Information Systems during the 80s, a time when women in tech
were rare. This path gave her a unique vantage point, blending
technical, business, and social insights, which she now leverages
to help organizations grow and innovate.
Julie describes her ideal client as a "frustrated leader." She
excels
in enhancing team performance, combining business acumen, tech
background, and social science to foster organizational
communication and cohesion. Her focus is on "Leadership Alignment,"
ensuring teams outperform individually.
Julie’s approach involves both publications and hands-on
consulting, emphasizing that true transformation requires sustained
engagement, not just quick fixes. Her team typically works with
clients for 3 to 12 months to catalyze real change.
To develop and deploy thought leadership, Julie regularly
creates
short-form content on platforms like LinkedIn and Forbes Expert
Panels. She believes in the
discipline of consistent content creation to hone her voice and
impact.
Addressing the challenges of linking thought leadership to business
results, Julie acknowledges the difficulty in measuring the direct
impact of her work. Her strategy focuses on continuous contribution
to leadership effectiveness, ensuring her insights make a tangible
difference.
Three Key Takeaways:
• Leadership Alignment: Julie Williamson emphasizes the
importance of aligning leadership to enhance team performance. By
fostering strong organizational communication and cohesion, aligned
teams can achieve greater results than individuals working
alone.
• Sustained Engagement for Transformation: True change within
organizations requires sustained effort. Julie's approach
involves
long-term engagements (3 to 12 months) rather than one-off
workshops, ensuring lasting transformation and meaningful
impact.
• Consistent Content Creation: To develop and deploy effective
thought leadership, Julie advocates for regular content creation.
She underscores the necessity of disciplined, consistent efforts
in
writing and sharing insights, which helps in refining one's voice
and maximizing impact.
Julie understands what it takes to bring teams into alignment for better success. When it comes to Thought Leadership Peter Winick knows how to bring Strategy, Tactics and Goals into alignment. To supercharge your thought leadership check out this video!